Polina Braunstein, CEOBeing one of the early proponents of M2M capabilities also means that Quake Global is one of the oldest players in the arena. Over the two decades of its existence, Quake Global has been continually expanding its focus from satellite network to terrestrial networks based on technologies such as Wi-Fi, Bluetooth, 3G, and more recently, RFID. The company’s quest to stay abreast with the latest reflects in its state-of-the-art solutions.
Emphasizing on its capabilities, Quake Global’s CEO Polina Braunstein cites the example of Mayo Clinic’s quandary over its inability to track around 10 percent of the total specimens it collects from its patients. After revealing to the client that its usage of rubber bands, which break off easily, for securing identification labels to be the reason, Quake Global proposed implementing RFID technology. “Once they replaced their manual handwritten process with our automated RFID tagging solution, not only could they better track the status of a specimen but also save significant resources by abandoning the paper labels.” The solution, additionally, took care of the lower accuracy and misspellings associated with the manual process.
Despite having its solutions earn reputation amongst a variety of industries and giants such as Caterpillar and Komatsu, Quake Global maintains its posture of not being a vendor who only sells solutions off-the-shelf. While clients who already have an innovative in-house software seek Quake’s portfolio for complementing hardware, others come looking for a middleware solution to integrate into their existing systems. “It is like a Lego concept,” says Polina, “where clients can buy multiple blocks from the company and then stack them the way they deem appropriate for their specific needs.”
While it’s easier to sell a product or solution to a client once, the after sales support is what makes a real impact in the market. For the M2M market, it’s highly critical given the rapid rate at which the technology in play changes its form or even identity.
Our solutions are like Lego blocks that allow clients to stack them the way they deem appropriate for their specific needs
To put it in perspective, it was in the recent yesteryears that the industry witnessed the incremental adoption of different generations of internet—from only 1G to 2G to 3G. And, today the industry is speculating its move to 4G/LTE. It’s a dynamic market and Quake Global is more than just assisting companies in a proper time-to-market. “Unlike an abrupt shift where a cellphone goes obsolete in a couple of years, our aim is to ensure sustainability of the solutions we sell for the years to come,” notes Polina.
Quake Global relies on dynamic integration of newer technologies with products of the past to make them sustainable for the future. A compliment to its design capability, the company, in fact has solutions it sold in its maiden year, 1998, that are fully functional after all these years of rigorous field deployment. “It’s made possible by our support team that ensures that our clients can integrate two opposite ends of the M2M world without any hiccups,” points out Polina.
In light of the rising demand for low power devices, Quake Global is currently working on combining RF technology with low power capabilities to extend battery life that will allow prolonged remote asset monitoring. Hailing the days ahead as “an incredible future in the making,” Polina concludes, “We are also participating in government programs related to the automotive world of autonomous vehicles.”